Rak Gudang Heavy Duty already had a website for its industrial racking catalog, but it felt dated and didn't make it easy for prospects to assess technical specifications or the company's credibility on their own. So this project redesigned it into a faster, more modern experience.
A scrollable look at the finished site, exactly as a visitor would browse it.
Desktop
Mobile
The tools and technologies that came together to bring this project to life.
Each project draws on a mix of disciplines, here's how they came together on this one.
A closer look at what the finished product offers, the obstacles along the way, and what came out of it.
Inconsistent Product Specification Data
Every old product brochure used a different specification format, so it was standardized through ACF custom fields for consistency across all product pages.
Catching Bot Traffic Before It Became a Problem
The site occasionally saw bot traffic probing for vulnerabilities and scraping content, addressed with fail2ban and rate-limiting before it could escalate into the kind of outage seen on other projects.
How this project changed things for the business and its users after launch.
Images under 200KB
No downtime from bot traffic
Self-service specifications
Modernized storefront
Visible client showcase
Before
High-resolution images across the site, not just one section, risked slowing down every page.
After
Every image across the site is compressed to WebP and kept under 200KB, keeping pages fast without a visible drop in quality.
Before
Occasional bot traffic probed the site for vulnerabilities and scraped content.
After
fail2ban and rate-limiting catch and block suspicious traffic before it affects real visitors.
Before
The old site didn't list full specifications, so prospects had to request a brochure and wait for a sales reply just to learn them.
After
Full specifications are now available directly on the product page, speeding up evaluation before contacting sales.
Before
The old site felt dated and didn't clearly communicate the company's brand or profile.
After
The redesign added clear marketing content and company profile information, giving buyers a stronger first impression.
Before
The old site didn't showcase any of the companies that had already purchased from them.
After
A client showcase now gives new prospects social proof from companies that already trust the brand.
