Solusi Haramain wanted prospective pilgrims to see it as a credible, established travel agency. But that credibility used to rest entirely on scattered Instagram and TikTok posts and word of mouth, with no single place to see the company's profile, facilities, and track record before reaching out.
A scrollable look at the finished site, exactly as a visitor would browse it.
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Mobile
The tools and technologies that came together to bring this project to life.
Each project draws on a mix of disciplines, here's how they came together on this one.
A closer look at what the finished product offers, the obstacles along the way, and what came out of it.
Presenting Company Credibility Persuasively
The company's profile, vision and mission, and facility list risked reading as a wall of text, so the content was broken into visual sections paired with photos from the trip gallery.
Page Loading Speed
Images across the site were high resolution, so each one was compressed to WebP and kept under 200KB before upload to stay lightweight across every breakpoint without sacrificing visual quality.
Balancing SEO Requirements With Natural Writing
Every article needed to satisfy AIOSEO's keyword density and readability checklist while still reading naturally, so each one went through several revision passes before publishing.
How this project changed things for the business and its users after launch.
Verifiable legal documentation
Images under 200KB
First official website
Avg. AIOSEO score 90+
New Google Business listing
Before
Prospective pilgrims had limited information to assess the agency's credibility before making contact or paying anything.
After
Legal permit and licensing documentation displayed directly on the site gives pilgrims clear, verifiable information before making contact or paying anything.
Before
High-resolution images across the site, not just one section, risked slowing down every page.
After
Every image across the site is compressed to WebP and kept under 200KB, keeping pages fast without a visible drop in quality.
Before
Prospective pilgrims only had scattered Instagram and TikTok posts and stories, plus word of mouth, to judge the agency's credibility.
After
An official website with a clear company profile, facilities, and a documented trip history became the first reference point before contacting the admin.
Before
The company had no content or way to track people who were still researching hajj and umrah information online.
After
The blog launched with 5 initial articles targeting the keyword "Travel Umroh Kendari," now averaging above 90 in AIOSEO with Search Console and Analytics tracking performance.
Before
The company had no presence in Google's local search or Maps results.
After
A Google My Business listing now gives the company visibility in local search and Maps for prospective pilgrims searching nearby.
